About me

Throughout my career, I have partnered closely with clients, strategists, medical teams, and account leadership to create integrated campaigns that are both creatively inspiring and medically accurate. As an Associate Creative Director at Genicos, a Syneos Health Company, I led multidisciplinary creative teams while developing award-winning campaigns across digital, print, social, video, CRM, experiential, and omnichannel platforms. I have extensive experience presenting and defending creative concepts to pharmaceutical clients, mentoring creative talent, and elevating the quality of work across multiple brands and portfolios.

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My experience spans both HCP and consumer communications, including work on oncology brands such as Pluvicto®, Locametz®, LIBTAYO®, and additional rare disease initiatives. I particularly enjoy the challenge of turning complex clinical data and scientific narratives into clear, meaningful, and emotionally resonant brand experiences that help healthcare professionals and patients make informed decisions.

 

In addition to leading successful brand campaigns, I have contributed to

new business initiatives, agency thought leadership, and award-winning creative recognized by MM+M, The Rx Club, Davey Awards, Stevie Awards, Communicator Awards, and Med Ad News Manny Awards. Highlights include contributing to the acclaimed “Know the Risk” disease-awareness campaign and helping develop the award-winning LIBTAYO® brand identity and logo.

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What excites me most about this opportunity is the chance to collaborate with talented teams who are passionate about advancing healthcare communications. I bring a combination of strategic thinking, creative excellence, client partnership, and team leadership that enables me to

deliver innovative, compliant solutions while inspiring those around me

to do their best work.